The Global Securities Markets Conclave (GSMC) at GIFT City set a launchpad for heated discussions, meaningful insights and industry discussions in the world of finance. But amidst panels and presentations, conversations risk being lost in the crowd. Our challenge was to turn expert discussions into narratives that informed, engaged, and inspired while making markets feel human.
Our challenge was to turn expert discussions into narratives that informed, engaged, and inspired while making markets feel human.
The First Flame
How It Unfolded
We began The First Flame by diving into the conclave’s objectives and the audience’s thirst for clear, actionable insights. By crafting a strategy rooted in relevance and timing, we ensured that every piece of content served a purpose.
The Forge
During The Forge, we analyzed discussions, mapped key themes, and created content frameworks that translated complex topics into digestible visuals and posts. The data informed the structure, while creativity kept it engaging.
The Echo
With The Echo, content was distributed in real time and live panels were transformed into social posts, quotes became visuals, and insights became shareable knowledge. The conclave’s reach extended beyond industry halls, sparking dialogue across professional circles.
Social Media
Creatives
The event saw a drastic increase in online engagement making it a success. Panel content was shared extensively, and participants reported feeling more connected to global discussions. GSMC’s digital footprint expanded, amplifying its reputation as a leading platform for financial thought leadership.
Impact
